In the vibrant world of social media, Valeria Márquez was a beacon of inspiration and creativity. At just 23 years old, the Mexican influencer and entrepreneur had captivated audiences worldwide with her beauty tutorials, lifestyle tips, and entrepreneurial spirit. Her salon, Blossom The Beauty Lounge in Zapopan, Jalisco, stood as a testament to her dedication and vision.
However, on May 13, 2025, the light of Valeria’s promising future was tragically extinguished during a TikTok live session that shocked thousands of viewers. What started as an ordinary interaction with her followers took a horrifying turn. Valeria had been sharing her thoughts and experiences when she mentioned feeling uneasy about a recent visitor who had left an unexpected gift at her salon. Moments later, a man entered the premises, handed her a stuffed toy and a drink, and then, in an unthinkable act of violence, fatally shot her in the chest and head.
The horrifying event unfolded in real-time before over 15,000 viewers, leaving fans, family, and friends devastated. The authorities have since labeled this act a femicide, a gender-motivated killing recognized under Mexican law. The Jalisco Prosecutor’s Office is conducting a comprehensive investigation, and President Claudia Sheinbaum has assured the public that the nation’s top security agencies are involved in finding those responsible.
This tragic incident has reignited conversations about the pervasive issue of gender-based violence in Mexico. Valeria’s death adds to a grim statistic that highlights the urgent need for systemic reforms to protect women across the country.
In the days following her death, tributes have poured in from fans and fellow influencers. Flowers, heartfelt messages, and candles now adorn the entrance of her beloved salon, a poignant reminder of her vibrant life and enduring impact. Valeria Márquez’s story is a call to action, reminding society of the importance of ensuring safety for women everywhere—whether in their homes, workplaces, or public spaces.
While her life was tragically cut short, her legacy of resilience, creativity, and passion continues to inspire. Let us honor her memory by advocating for a safer world where such tragedies no longer occur.